An Easy Promise to Keep

Posted on 04 20, 2006 under Brokedad by cgillis | Comments

The Keebler Elves came up with twelve cents. Tony the Tiger pitched in seventeen. Reckitt Benckiser chipped in a dollar and I don’t even know who they are. Every time I visit the local grocery store major retail brands make a small contribution to my child’s college fund. It comes in nickels and dimes, often with little initiative on my part. This effortless fundraising occurs because my wife took two minutes to register our family with UPromise, an organization that links corporations willing to donate money to people like me who are willing to accept it. Read the rest of this entry »