Hey McDonalds and KFC, Dads Have Something To Say
Posted on 09 12, 2009 under Current Events by Noodad | Comments 
In an effort to learn about the trends of 21st century families, restaurant chains like McDonald’s and KFC have developed “Advisory Boards” for parents to meet with representatives of the company on a regular basis. These groups will shed light to the big bad fast food chains on what parents really want. Sounds great right?
Not so great from where I’m standing. Apparently, to these chains, men do not matter because these groups consist of mothers and mothers only. I
understand that this is a great move to get to know the levers and barriers to selling their food to the next generation of fast food eaters. But to disregard the father’s role in these types of lifestyle decisions is absurd.
Any trip to a fast food restaurant would see that most of the time
the lines are packed with men, not women. I’m not saying that there
should be dad-only groups, just that we would have the opportunity to
join in on the conversation.
Hey McDonalds: I have consumed more fat content under your roof than any other establishment. And me and my stomach have been around. I used to even work there in high school. I know a thing or two about fast food and what it means to my family. I should be part of your group. Give me a ring.
There is discussion on this topic at Quickservekids.com .
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